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Addressing copyright cease and desist notices

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Question

Help!  We just got a very scary "cease and desist" notice from a company claiming to own the copyrights to some videos that were posted on our web site and used internally.  They want $2,000 to "settle" a copyright claim, and they say we have 10 days to reply or they will sue!  This notice is sitting in my in-box like a ticking time bomb, please let me know what we should do. [1]

 


[1] In the interest of transparency, please know that this question is an amalgam of several we've received, and not attributable to any one institution.